About Francisco & Bekitsur
Combining strategic marketing expertise with executive coaching to help ambitious leaders and organizations achieve their full potential.
The Bekitsur Story
Francisco de la Guardia brings over a decade of experience in strategic marketing, fractional leadership, and executive coaching. His journey spans multiple continents and industries, working with venture-backed startups, scale-ups, and established companies.
Bekitsur was founded on a simple belief: the best strategies emerge from the intersection of clear thinking, deep human understanding, and practical execution. Whether serving as a Fractional CMO, strategic advisor, or executive coach, Francisco combines analytical rigor with empathetic leadership.
Today, Bekitsur works with founders and C-level executives across Europe and beyond, helping them navigate complexity, clarify strategy, and build organizations that scale with purpose.
Core Values
These principles guide everything we do at Bekitsur.
Strategic Clarity
Cut through complexity to identify what truly matters for your business.
Human-Centered
Every strategy is grounded in understanding people—your team, customers, and market.
Practical Impact
Insights that translate into measurable results and sustainable growth.
Collaborative Partnership
I work alongside you as a trusted advisor, not a distant consultant.
Areas of Expertise
Let's Work Together
Whether you need fractional leadership, strategic consulting, or executive coaching, I'm here to help you succeed.
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